Every market is a complex system !
How to describe and to steer it ?
What action works - and how does it work ?
A common used instrument is opportunism.
In doing so you focus on to try to suit everybody and to compromise. Brands act as an ideal world and want to be every body's darling.
We rather recommend to focus on the behavior of the crowd !
We are glad about the name and the words of introduction supported by the chairman of the representation of the European Commission in Austria - Dipl.-Ing. Karl Georg Doutlik for our new on-line Test - the Fish Test. Using it you can make you a picture of the soft-facts in your organisation.
